About Us
About Misfit Apparel
What started as an idea while on a hike in K-Country turned into a lifestyle brand built on authenticity and unity. Misfit Apparel was born on the idea that being different isn’t a flaw - it’s your strength.
We both grew up in the rugged north and found beauty in the mountains. Our journey began in the Northwest Territories and found its heart in the Rocky Mountains where we settled our roots - Proudly calling Cochrane our home.
Our Mission
To empower individuality through authentic lifestyle clothing that represents more than just a logo - it represents a mindset. We’re about self growth, expression, community, and purpose. We encourage embracing your story and imperfections while standing tall and staying humble.
What We Stand For
Building a culture that uplifts and unites while living each day with intention and gratitude.
Staying real - no filters - no gimmicks.
Join The Movement
Misfit Apparel isn’t just clothing. It’s a reminder that being different and wearing your story proudly is your greatest strength. It’s for all the humbled souls out there that call themselves MISFITS. Keep being you!
