About Us
Our Message To You
Thanks for stopping by. We truly appreciate you taking the time to visit our website and support what we're building. Every bit of support helps fuel what we do, and we're incredibly grateful to live in such an awesome community! As we continue creating, growing, and doing what we love, we just want to say thank you for being part of our journey.
About Misfit Apparel
What started as an idea while on a hike in K-Country turned into a lifestyle brand built on authenticity and unity. Misfit Apparel was born on the idea that being different isn’t a flaw - it’s your strength.
We both grew up in the rugged north and found beauty in the mountains. Our journey began in the Northwest Territories and found its heart in the Rocky Mountains where we settled our roots - Proudly calling Cochrane our home.
Our Mission
To empower individuality through authentic lifestyle clothing that represents more than just a logo - it represents a mindset. We’re about self-growth, expression, community, and purpose. We encourage embracing your story and imperfections while standing tall and staying humble.
What We Stand For
Building a culture that uplifts and unites while living each day with intention and gratitude.
Staying real - no filters - no gimmicks.
Join The Movement
Misfit Apparel isn’t just clothing. It’s a reminder that being different and wearing your story proudly is your greatest strength. It’s for all the humbled souls out there that call themselves MISFITS. Join the movement and keep being you 🤘🏻
Brian Hunter / Brad Talbot - Owners
